Innovation to drive further revenue will always be one of the most important considerations for any brand. It must send the clear signal to those at the helm that, YouTube is not powerful despite its unique and sometimes risque creators but it’s successful because of them. And that is why Rewind’s downfall is such an important wake up call for the platform officials. It is rare to see YouTube as a platform that makes mistakes these days, at least from a business standpoint. And unlike its contemporaries, YouTube’s self innovation always brings results and contributes to its success. YouTube, in effect, is internet’s sole source for video, its backlog, and its memory. Not only does it command the most number of users, but it also stands on a massively strong foundation of its own. But with no official plans to continue Rewind officially and no big creators interested in bearing the risks associated, it seems that Rewind is, all but forgotten.Īs one of the most established social media platforms, YouTube holds a unique position in the social media landscape. In 2021 the community produced Rewind is still an ongoing effort. MrBeast mentioned later that there was even a potential for a claim of copyright from YouTube regarding the usage of the word “Rewind”. And it also carried with it massive risks for the creator at the helm. As such an endeavor could only be pulled by the biggest of creators. MrBeast’s Rewind was met with great community acclaim but it was clearly meant to be a once in a lifetime occasion. As the whole production seemed like a thinly wailed attempt at showboating YouTube’s new brand friendly image.įollowing this frustrating year, it was a crumb of levity that every YouTuber ultimately deserved. And in 2018, doubters would regrettably be, vindicated. And Rewind being YouTube’s most public display of attitude every year, many eyes would turn to it to judge the direction of the platform each year. Creators thought, YouTube was prioritizing potential add revenue over creative integrity. Creators were already rallying against its newly instated policies regarding brand friendliness. YouTube’s change in approach regarding community management was already being commented on leading up to the 2018 production. While this once beloved tradition was already on shaky ground after a particularly controversial Rewind the previous year, 2018’s Rewind would be what put the final nail on the coffin. Although it wasn’t ever without controversy, Rewind appealed to creator and viewer hearts alike and was thus accepted as the advertising campaign that it was. Creators raced each other in their respective categories to be included. It became a status symbol to be given a place in the illustrious YouTube Rewind. This once a year event established itself to be a mainstay of online culture when it got even bigger to include even more creators in the subsequent years. when Rewind became a massive production for the first time in 2012 and it was the talk of the town on the internet. And it made good on its promise for years. Once a simple compilation, when YouTube Rewind first started in 2011 it promised to be a yearly celebration of YouTube’s most prolific creators. What Happened to YouTube Rewind? Happy Creators Happy Platform And Rewind would disappear forever amidst controversy, never to return again. Policy changes within YouTube and the shifting focus from community representation to brand satisfaction would ultimately lead to this massive misstep.
You guys hit the like button 31.Youtube Rewind last met the viewers in its well-known format in 2018. 10 MILLION KF HERE WE COME!! WE GOT THIS! Without you guys, we wouldn't be where we are today. HAPPY NEW YEAR KF! This year went by so fast right? Thank you all for your continued love and support. Funny moments from all of our videos in 2022! What a year!!
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